Set up your band for success
Think about branding before you even form the band.
All The best band names are a single word. “Godsmack”, Shinedown, Seether, Torque
When you think you have the band name figured out, Google the word and see what comes up on page 1 for the word. When people go to your gigs, they will remember your band name if it is just one word. When they get home, they will google it. What will come up? Hopefully you can get the .com for that word. If so, your website will sell instant merchandise. When they loved your performance, they want to buy your other music, shirts, bumperstickers, hoodies, belt buckles, stocking caps. Every one of those items needs your logo on it.
That is the next step in branding, your band LOGO.
The logo goes on everything you sell. Next each album has a theme cover art picture. That art picture becomes the merchandise art for that tour.
Many times for me, merchandise sales has been the gas money to get me back home.
If you do a live performance and you don’t have CD’s shirts, bumperstickers etc… you are loosing money big time. Fans love merchandise. Buy double the amount of the rest as XXL. This will be your most popular size.
Sell CD’s and thumb drives with Mp3’s. Pick 1 cover song to add to each CD you create. May sound strange but it works. We had two and the fans loved them both. We covered Down – Bury me in Smoke and Mountains – Mississippi Queen.
With this set up, you should never go home from any live gig without cash in your pocket.
After the initial merch purchase, the sales will always re-stock your merchandise
So many bands begin playing shows without anything to sell. HUGE mistake. You are forgotten 2 hours after your gig.
Without following these steps you have a hobby, not a band, and the hobby is expensive. I am a drummer, one cymbal is $150 -$350. Sticks are $20.
Even bar gigs, if you are the headliner, you get the door cover charge. If y0u have other bands opening for you, give them part of the ticket sales money. Just $20 bucks will be appreciated. I know lots of bands that don’t do that. I always gave some money to opening acts. Add your .com to all your merch also. First thing on the website should be an opt in form. Get name and email. Every email is an opportunity to sell your next song release and merchandise.
Your next important goal is to get 100 fans to every live gig. When you accomplish this on a regular basis, Record labels will start to take notice of your band and you have a chance to get signed for the bigger money
Always release your music through Tune Core. For $30 bucks your album can be in every major store on the internet. iTunes, Spotify, Google Play, and over 100 more internet stores. Tune core will track all your plays, download sales. Remember this fact, 90% of you online album sales will come from iTunes.
I don’t know why, but that is how it works for me. You have to get all your albums live on iTunes. Add your iTunes album link to your website.