TorquedMusic

TORQUE-logo

Set up your band for success

Think about branding before you even form the band.

All The best band names are a single word. “Godsmack”, Shinedown, Seether, Torque

When you think you have the band name figured out, Google the word and see what comes up on page 1 for the word.  When people go to your gigs, they will remember your band name if it is just one word.  When they get home, they will google it.  What will come up?  Hopefully you can get the .com for that word.  If so, your website will sell instant merchandise.  When they loved your performance, they want to buy your other music, shirts, bumperstickers, hoodies, belt buckles, stocking caps.  Every one of those items needs your logo on it.

That is the next step in branding, your band LOGO.

The logo goes on everything you sell.  Next each album has a theme cover art picture.  That art picture becomes the merchandise art for that tour.

Many times for me, merchandise sales has been the gas money to get me back home.

If you do a live performance and you don’t have CD’s shirts, bumperstickers etc… you are loosing money big time.  Fans love merchandise.  Buy double the amount of the rest as XXL. This will be your most popular size.

Sell CD’s and thumb drives with Mp3’s.  Pick 1 cover song to add to each CD you create.  May sound strange but it works.  We had two and the fans loved them both.  We covered Down – Bury me in Smoke and Mountains – Mississippi Queen.

With this set up, you should never go home from any live gig without cash in your pocket.

After the initial merch purchase, the sales will always re-stock your merchandise

So many bands begin playing shows without anything to sell.  HUGE mistake.  You are forgotten 2 hours after your gig.

Without following these steps you have a hobby, not a band, and the hobby is expensive.  I am a drummer, one cymbal is $150 -$350.  Sticks are $20. 

Even bar gigs, if you are the headliner, you get the door cover charge.  If y0u have other bands opening for you, give them part of the ticket sales money.  Just $20 bucks will be appreciated.  I know lots of bands that don’t do that.  I always gave some money to opening acts.  Add your .com to all your merch also.  First thing on the website should be an opt in form.  Get name and email.  Every email is an opportunity to sell your next song release and merchandise.

Your next important goal is to get 100 fans to every live gig.  When you accomplish this on a regular basis, Record labels will start to take notice of your band and you have a chance to get signed for the bigger money

Always release your music through Tune Core.  For $30 bucks your album can be in every major store on the internet.  iTunes, Spotify, Google Play, and over 100 more internet stores.  Tune core will track all your plays, download sales.  Remember this fact, 90% of you online album sales will come from iTunes.

I don’t know why, but that is how it works for me.  You have to get all your albums live on iTunes.  Add your iTunes album link to your website.

Why you should record your original music

Why you should record your original music

Why you should record your original music.  Let me show you the top reasons I believe it is important.

Your songs define you as a an artist.

Playing cover songs at the local bar does take tallent, don’t get me wrong, but it does not do much for your career.  You might get paid for the performance, but that is the end of it.

When you play gigs and a fan loves the performance, most will ask if you have a CD they can buy. That is how the big world of fans begin.

Shaun Morgan from the band Seether explains, “with each new album release and tour, comes a new set of fans completly different than the last”.  Shaun should know, he has been at the top of the music industry for 20 years now.  I believe he is one of the best song writers and performers of a generation.

As your fan base grows, so should your original music releases.  Seether tests their newly written songs, while touring the CD just released.

Fans love something new.  Every new song release brings back old fans and makes new ones.  If your fans loved the first one, they will buy the next one guaranteed.

Recording brings you together with your band.

I thought about this for a long time and tried to think of an easy way to explain it.

There is a sense of accomplishment when you record a CD.  When you are finished with it, everyone in the band has added their parts and all are proud of what they have made.

In a live performance, there is room for, what I call slop.  If you don’t play it perfect, no one really notices.  But on a recording, the tracks are laid individually and it stands out like a sore thumb then the notes are wrong.

From this point on, when the band performs, even the solos are defined.  Your fans love your songs just as they are on the CD and that is how they expect to hear them.

Many times in a live performance a fan has come up to me afterword and said, “you missed a note”.  They know the songs as well as you do. I tell them I know, I missed it and we laugh about it.  But that same fan is there every show.  I have had fans that drove over 100 miles to see us play.  That all happens from recording your music.

The band gets a tighter live performance.  Everyone has a defined way to play each song from the point the songs are published.  They are now public record world wide with your name on them.  All the rights to that music are yours.

A moment in time.

For the rest of your life, you have music that you are proud of.  Every time you play it, all the memories from that time in the studio, the live performances, the fans you made all instantly are fresh in your mind.

Every musician I know that has recorded a CD has a story about it.  A time you will remember forever.

Family

My dad was a musician.  From the day I was born, there was a band practicing in our living room.

They performed every weekend at my aunt’s bar, “The Hillside Lounge”.

Their band never recorded their music.  My dad passed away when I was 12 years old.  I wish I had a recording of those songs.

Logo, cover art and Merchandice

When you make an album, you decide on a band logo and you create cover art.  You cannot even upload your songs to internet stores without cover art.  This opens the door for more band income.  Bumper stickers, hats, hoodies, t-shirts.  Fans love them all.

I have made much more money from merch than I ever got paid for performing.  It is also pretty cool to see people wearing the shirts and your logo on their car.

torque logo
Torque Logo
torque hells juke joint cover art
Torque – Hells Juke Joint Cover Art

Conclusion

I hope I have explained a few of the reasons why you should record your original music.

Whether it is because your son or grandson, or mom or dad wants to hear it, or whether you want to make a true music career, recording your music is important.

You will be forever in the library of congress with a published work.  You will own all the musical rights to that music and earn income every time it is streamed or played.  I could go on about it for hours, all the reasons to record.  The main reason is for you.  They are your songs forever from the moment you publish them.

Thanks for spending the time to read this post.  I had something to say and you read it.  I appreciate it.

Record your music, it is an experience you will never forget.

Check out some of our music and purchase it if you like it.  All money goes directly to the musicians that recorded it. Follow the link below.

Traina Studios at Reverbnation

Record your music

Best recording studio for drums

best recording studio for drums

Best recording studio for drums.  Being a drummer myself and owning my own recording studio, I have spent thousands of hours recording drum tracks.

I have tried all types of different set ups and microphones.  Different ways to set up the room acoustics.

After years of recording, I settled on the set up in the picture above.

Those are my favorite drums.  Pearl Session Customs.  13 inch Joey Jordenson snare.  Zyldjian cymbals.

I use Audix microphones.  Audix 600 bass mics on the bass drums and the two floor toms.  These mics only pick up low frequency, so there is no bleed over from the other drums or cymbals.  Standard audix drum mics on the toms.

The two overhead mics are phantom powered audix mics.  They are configured to only pick up high frequency.  Perfect cymbal clarity.  The overhead cross set up is important also.  The one above the hi hat is actually picking up the other side ride and crash cymbals.  The mic above the ride is picking up the hi hat and the other side crash.

To decrease the chord mess, I have a snake mounted to the wall behind the drums.  All the mics plug in there, then the snake runs to the control room.

Drums require 8 microphones and 8 different channels at the mixer.

I use a Mackie 1640 mixer firewired to an apple desktop computer.  I use Logic Pro X software.

The room is completly covered with acoustic foam.  The first time you enter the studio, you will notice the room is dead.  No echo at all.  The reason, I want nothing in the mics but the sound of each instrument.  Effects like reverb and delay can be added after the input recording if finished.

The room set up is also perfect for a full band to set up quickly.  All instruments plug in to the snake on the back wall.

The bass cabinet uses a low frequency mic like the bass drums and toms.

I use SM57 and SM58 for guitars.

As for vocals, every singer has their preference, but I use a Blue mic for isolated vocals.

That is why I think I have the best recording studio for drums.  I have the templates set up in logic pro, so I can open the program, hit record, walk out to my drums and record perfect drum tracks.

best recording studio for drums

Audio Recording

audio recording

Audio Recording of your music is so important because your songs are a statement and advertisement of your message to anyone who hears it.

A lot of times, when recording in a studio, the song will lose the feeling and mood you convey in your live performance.  It may become more robotic and no longer natural.

The hardest part of recording is to capture the feel of the song.  The reason it is so difficult is the audio is recorded individually.  For example the drums are usually recorded first.  Then recorded over the drum track are all the other instrument tracks.  After all the instrument tracks, the main vocals, then background vocals and finally any lead instrument tracks.

Then a sound engineer takes all these individual tracks and mixes them into your song.

The first issue is of course timing.  When playing the song as a band, the timing becomes natural through practicing and playing the songs together.  When recording them, each individual is playing along with a track and may not be exactly on time with the other instruments.

That is why I start all recording sesions with the entire band.  I get a recording of all the songs that are going to be recorded for an album just like your live performance.

We set up the studio just like the stage and I record the tracks.  From that, I create a click track of which we record the drum tracks.

Then the bass guitar tracks, the guitar tracks, the other instrument tracks.  At this point, I can compare what I have on the recording so far with the studio live track.

If then things need recorded again, we do so.  Many times, we may start again from the beginning.

Many studios lose the feeling and mood of the music.  I believe those things are the most important part of the recording.

Audio recording is an art.  It takes time in a studio to learn how to get the most from the musicians, the instruments, the room set up and much more.

When recording your songs in any studio, be sure the final product is what you wanted, or start again.  It is your music, your statement.  Make sure it sounds right for you.